The Problem: The Flexport team was in need of a complete site re-design with the goal of increasing site traffic and conversion.

The Solution: We designed a responsive site that effectively communicates Flexport's comprehensive and unique product offering to the prospective buyer. We implemented best UX practices and content strategy as an integrated team with Flexport to achieve the right level of information to the right user at the right time. We optimized the conversion flow and lead capture through forms and various entry points. We updated and expanded the design system to elevate type, color, modularity and bring all elements and interactions into A11Y compliance. We created a visual system for representing the Flexport product through a simple color palette, geometric elements and a scale of abstraction for quick user comprehension and accessibility.

My Role/Process: Associate Creative Director managing a team of 2 visual designers and a motion designer and working closely with a senior copywriter, strategist and developer team. This project was designed in Figma and built/developed with a blended developer team of Toaster and Flexport team members. Illustrations were created by Flexport with consultation.