The Ask: Lenovo came to us to develop an incentivized social media campaign to support the launch of their new IdeaPad Ultrabook.

The Idea: Create a Facebook application that allowed users to enter a 25 day long challenge with the chance to win a new Ultrabook.

The Execution: In partnership with Social Control, we created The Game of Do in which users had to participate in 25 mini, time-based challenges consisting of multiple choice quizzes, image unscrambling and scavenger hunts. Each question was tied closely to either the product or Lenovo's overarching Book of Do brand campaign. To tap into people's competitive spirits, a leaderboard kept track of the players with the highest scores. To sustain engagement, challenges were unlocked daily to encourage repeat visits.

The Results: The app was deployed across 18 markets worldwide and the campaign's total reach was over 10M Facebook users.