The Problem: Swirl has an annual holiday tradition of making a donation to a select cause on their client's behalf. Historically clients were notified of the donation on their behalf via a holiday greeting card. This year, Swirl wanted to showcase their digital abilities and create more of a dialog with their clients by allowing them to select the cause they'd like Swirl to donate to.

The Solution: Our idea was to create an immersive, delightful web experience that embodied Swirl's quirky personality. We created a responsive site that provided a way for a Swirl client to explore and choose their donation recipient. All of Swirl's clients were emailed a unique code that they could enter when prompted for their chosen cause. We designed the artwork in VR and the UI in Sketch.

My Role: Creative Director. This was an after hours project with a small team of 3 developers, an illustrator, a technical PM, a copywriter and myself. I creative directed the poly/geo style and worked with the illustrator to create the blueprint for "Swirl Island". The illustrator created all graphics in VR with the Oculus Quest headset. We exported each element and brought them into the 2D world to design the confirmation flow, email communication and other campaign elements.